The B stands for the Bean, Brew and Barista. The foundation of the logo is coffee, just like the foundation of the business. The graphic approach was purity and simplicity, to communicate the high quality of the product and the contemporary spirit of the brand to a target audience who appreciates polished products that are authentic and have high standards.
The use of colour is intentionally minimal, to symbolize the quality of the raw ingredients and the love for true coffee.
Branding for Code B, a speciality coffee company from Abu Dhabi.
The style used speaks directly to their target audience: coffee lovers with high standards who appreciate authentic products.
The use of colour is intentionally minimal in order to reflect the quality of fine, raw ingredients. The logo design is inspired by the shape of a coffee bean. The graphic approach is pure and simple, just like the elements of a good cup of coffee.